Jay Pajarillo

November 2022 was Gumball’s first time taking the infamous rally to the Middle East. Starting in the Futuristic city of Dubai taking over Burj Park for the official flag drop before heading for the mountain peaks in the Jebel Akhdar, continuing on to Salalah, Muscat, Ras Al Khaimah and finishing at the F1 Finale in Abu Dhabi.

Kappa partnership develops with 2022 being the first year to have two unique drops producing another capsule collection for The Middle East, retailing in-store and online for the global market.

To launch the new Middle East collection a container style pop-up situated on the Gumball gird on Burj Park, Dubai, was open to the public over the opening weekend of The Middle East rally.

2022 saw the return of the Gumball 3000 rally after the Covid-19 Pandemic.

This year took the lucky participants on an amazing journey, starting in the heart of Canada, Toronto, and finished in the party city of Miami. The route features some of Americas most iconic destinations and events such as; Indy 500 in Indianapolis, Broadway in Nashville and Atlantic Station in Atlanta.

To mark the rally’s return it featured a concert which was free to the public on Yunge-Dundas Square in the heart of Toronto, with legendary deadmau5 as the headline act. Flag drop saw the Celebrities parade around down Yonge Street before taking off for Indianapolis where they were treated to VIP hospitality at the Indy 500.

Kappa x Gumball 3000 partnership continues with another capsule collection for the Toronto to Miami Rally in 2022, retailing in-store and online for the global market.

The Collection features neon light themes with light streaks and neon pinks and blues.

To launch the new Gumball x Kappa collection a container style pop-up situated on the Yunge-Dundas Square as part of the concert where public attending were able to purchase items over the opening weekend of the Toronto rally.

Toronto to Miami

The Gumball 3000 Foundation activated on a rooftop in the middle of Broadway in Nashville where they hosted the charity gala in partnership with Ignition Casino.

The night consisted of Celebrity performances from legends in the music industry such as Ceelo Green, Bun B, Dallas Austin, Cuban Brothers. Further more, charity auction listed 23 items and over the course of the night raised an astonishing $1.2 million.

To wrap things up the foundation hosted a charity exhibition match at the DRV Pink Stadium feature gumball participants and celebrities. All profits also went towards the gumball 3000 foundation.

KOI detailing is an exciting startup in need of a custom logo with strong imagery and clean branding.

What started off a logo, developed into further collateral for the brand in the form of business cards, company vehicle, uniform etc.

ComplexCon is one of the worlds biggest streetwear exhibitions where the top brands battle it out for the best booth experience. It's a chance to show off, capture and compete for the markets attention.

2019 saw Gumball return with a stand alone booth, utilising the outdoor space to recreate a typical rally grid.

The backdrop was a great opportunity to advertise the 2020 route, using similar themes and design assets used in posters and other collateral to keep branding consistent.

Following the success of the 2018, Gumball 3000 continue the partnership with Kappa USA to release another collection for the Mykonos vs. Ibiza Rally in 2019. The sunny, feel good route allowed for a louder fun design through the collection.

Due to the success the previous year, the decision was made to increase the collection to twelve pieces. Similarly to the previous year, this was all available for retail online and in-stores across the USA and Europe.

A launch party was also organised at Selfridges, London to celebrated the continued partnership. In addition, the collection featured in various pop up shops along the route in Mykonos and Athens.

The Gumball 3000 Foundation is an important branch of the Gumball 3000 group that supports charity partners such as The Skatepark Project, Laureus, Project wreckless, FBB, Cuba Skate, Fair Shot Cafe, Nelson Mandela Foundation and more.

As part of the annual Gumball rally a foundation dinner is held. In partnership with Christie’s, items kindly donated are auctioned off to raise funds for the charity partners.

Following the success of the 2018, Gumball 3000 continue the partnership with Kappa USA to release another collection for the Mykonos vs. Ibiza Rally in 2019. The sunny, feel good route allowed for a louder fun design through the collection.

In order to top the previous year the decision was made to increase the collection to twelve pieces, all of which was available for retail online and in-stores across the USA and Europe.

A launch party was also organised at Selfridges, London to celebrate the new collection and the growing partnership. In addition, the collection was also available in pop up shops along the Gumball rally in Mykonos and Athens.

An exciting day celebrating the success between Gumball 3000 and Kappa USA, showcasing the new 12 piece collection and the start of the 2019 Gumball 3000 Rally.

The event included a display takeover of the Selfridges menswear department, a live Dj and a live skate demo in the resident skate bowl.

With key influencers, celebrities, local talent, and Gumball sponsored athletes in attendance, it was also a good opportunity for sponsors to activate outside of the rally and create exclusive marketing content.

In 2018 Gumball 3000 took its annual event to Japan. In celebration of their 20th anniversary the rally began its journey at home in London, shutting down the streets of Covent garden before making its way through Chantilly, Milan, Bologna, Osaka, Kyoto, Nanao and finishing in Tokyo.

The Gumball 3000 Foundation is an important branch of the Gumball 3000 group that supports charity partners such as Tony Hawk Foundation, Laureus, Project wreckless and more.

As part of the annual Gumball rally a foundation dinner is held. In partnership with Christie’s, items kindly donated are auctioned off to raise funds for the charity partners.

The Spirit of Gumball is a prestigious award which represents what Gumball 3000 is all about. It is passed on at the end of every rally to the participant who has shown the tenacity, camaraderie, and team spirit taken to complete the 3000 mile experience that is the Gumball rally.

That’s why in 2018 Gumball picked Asperey to create a 1 of 1 trophy is engraved with the winners of the Spirit of Gumball award.

A welcome gift in collaboration with Globe-trotter, a luxury leather goods brand specialising in all things travel.

Custom designed and expertly handcrafted from a fine-grained calf leather, gifted to participants as part of a Gumball 3000 welcome package.

In celebration of their 20th anniversary, Gumball 3000 collaborated with Kappa USA to release a small capsule collection especially designed for the London to Tokyo Rally. With this being the first time Gumball had visited Japan it was only right that the collection took inspiration from Japanese culture.

The small collection was available for retail online and in-stores across the USA, Europe and Japan. The collection featured in various pop up shops along the route starting in London's very own Covent Garden, stopping in Milan before an epic finish in Tokyo.

The lookbook featured FaZe Clan members, who also took part in the rally.

A successful trip all round, and the start to an incredible partnership.

With the Gumball Rally starting in Covent Garden, it only made sense that we set up a pop-up shop right next to the grid.

The space was running for the first two days of the London to Tokyo rally, selling the 2018 Kappa x Gumball capsule collection along side current FaZe and Gumball merch.

For perfect finish to an amazing rally, Gumball set up shop for one day only in Tokyo. The public got to meet, chat and take pictures with members of FaZe Clan along with the chance to get some limited edition rally merch.

ComplexCon is one of the worlds biggest streetwear exhibitions where the top brands battle it out for the best booth experience. It's a chance to show off, capture and compete for the markets attention.

Design a piece of packaging for a not so sexy product, elastic bands.

Student brief.

  ̌

Event branding for a John Hughes film festival. 

Student brief.

  ̌

Create a brand identity for this well known ski location. The client had trouble maintaining tourism during the summer season. Branding required to appeal to a wider demographic. 

Student brief.

  ̌

Student brief.

The Helmsley sisters have plans to release a new app to accompany their new tv show. Branding a new app and literature to showcase a new cooking show. 

LunaLand (student brief)

Design a coporate report that would appeal to both potential investors and regular customers. The challenge was to display all important information that would keep both sides from falling asleep.